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About Us

Clients are at the center of everything we do.

We succeed only when our clients are happy — when goals are met and they are down their path to financial freedom.  

We honor our fiduciary duty above all. We practice transparency and full disclosure and foster the highest level of two-way communication. We are here for our clients through every phase of their financial lives — to identify and set goals, create an operational plan and provide the highest level of support along the way.

“Planning is bringing the future into the present so that you can do something about it now.”

— Alan Lakein

Having the right partner to help plan and implement your financial strategy is crucial.

As we get to know our clients, we present questions that get them thinking beyond typical financial advisor rhetoric. While retirement planning is critical, we may ask about other things that are important to you — college savings, tax implications on real estate transactions, wealth transfer, or estate planning down to wills and health care directives. Ultimately, we want to be looking at your complete picture. That’s when we can help best.

Jeff Diamond

WEALTH ADVISOR & FOUNDER

An Atlanta native, Jeff is an avid runner and, in his free time likes to read, play guitar, travel, and hit the open road on his Harley.

He is a co-founder and wealth advisor at Paces Ferry. Jeff has over three decades of financial services industry experience, having started his career in 1985 at PaineWebber. Most recently, Jeff served as managing director at J.P. Morgan Securities, a wealth management division of J.P. Morgan, and a partner in the Diamond Morris Group. 

Throughout his career, Jeff has served on many honorary councils, including receiving the honor of being named a Five Star Wealth Manager by Atlanta Magazine.

Jeff is an honors graduate of the University of Georgia’s Terry College of Business and is a member of Beta Gamma Sigma, the honorary business fraternity. Additionally, he has been very involved with several charitable organizations.

Jeff is married with two daughters. When he’s not playing his guitar or reading a good book, he loves spending time with his family.

Zach Morris

Zachary Morris CFP®

MANAGING PARTNER & FOUNDER

Having traveled to over 35 countries, Zach is a believer in Ralph Waldo Emerson’s statement that Life is about the journey, not the destination. Being a CERTIFIED FINANCIAL PLANNER™ provides Zach the opportunity to help clients define and realize their journey, and co-founding Paces Ferry Wealth Advisors, an independent firm, allows the freedom to define the client experience along the way.

Previously, Zach was a partner in The Diamond Morris Group and a Financial Advisor with J.P. Morgan Securities, a wealth management division of J.P. Morgan. Before becoming a Financial Advisor, Zach started as an Associate with the firm in 2011, where he developed skills for building lasting relationships with clients. Later, Zach developed and oversaw a training and mentorship program for J.P. Morgan Associates.

Zach supports a number of organizations including Alzheimer’s Association, Georgia Chapter, The Shepherd Center, Crohn’s & Colitis Foundation of America, and NewStory. 

Zach received a B.S. in finance, with a minor in economics, from Elon University in North Carolina. He was a member of The Kappa Alpha Order and has served on the board of the Elon Alumni Association’s Atlanta chapter. Zach speaks Spanish and is an Atlanta native. He and his wife live in West Midtown’s Underwood Hills neighborhood and his parents and two of his three sisters and their families live nearby. In his spare time, Zach golfs, plays tennis, rides his mountain bike and travels.

Solomon Dodson

OPERATIONS MANAGER

Solomon grew up in Marietta but currently resides in Smyrna, GA. In 2020, he graduated Cum Laude from Kennesaw State Cole’s College of Business with a B.B.A. in Finance. During his time there, he was involved with the student-managed investment fund for six semesters and advanced to the CEO position. This experience provided him with knowledge and practical application of earned equity analysis and portfolio management. Solomon mentored new fund members and competed in the 2018 CFA Research Challenge, an annual global competition that provides university students with hands-on mentoring and intensive training in financial analysis and professional ethics.

From a young age, he has had a passion for the financial industry. He began working for Paces Ferry during the Summer of 2021 and is happy to be building relationships with clients.

In his free time, Solomon enjoys bodybuilding, golfing, and traveling with his wife. 

Kristy Hundt

Kristy Hundt

CLIENT SERVICE ASSOCIATE

Kristy Joined the Paces Ferry team in October 2023, and she serves as Client Service Associate. An ATL native, Kristy studied music, French, and Business Administration in college before traveling the world in her career as a flight attendant. She later settled in the Midwest and raised three children before entering the financial services industry in 2012.

Kristy is passionate about building client relationships, and she has a particular interest in supporting and reassuring clients during uncertain or intimidating times. In her past roles, she has managed offices, focused on building client relationships, and engaged in community outreach.

Now an empty nester and back in Atlanta, Kristy is chasing all the dreams she put on hold to raise her family. She enjoys learning new things, and she is gratified to serve on a team that works hard for the common good – serving clients and helping them achieve their goals.

Beth Conklin

Beth Conklin, CFP®, ChFC®, CLU®

ASSOCIATE WEALTH ADVISOR

Beth joined the Paces Ferry team in early 2024 as an Associate Wealth Advisor. She holds the Certified Financial Planner, Chartered Financial Consultant®, and Chartered Life Underwriter® designations.  

Beth earned her B.S. in Financial Management from Clemson University. She brings more than 15 years of experience in the financial services industry, including client service, employee benefits, and financial planning. Beth enjoys building and maintaining long-term client relationships. She is excited to leverage her comprehensive financial planning knowledge and passion for helping others to provide customized guidance to Paces Ferry clients.

Beth lives in Sandy Springs with her husband and daughter. Outside of work, she is active with various organizations that work to feed the hungry: Lasagna Love, Backpack Buddies, Bagel Rescue, and the JF&CS Kosher Food Pantry. She also volunteers with her daughter’s school PTA and her neighborhood HOA. She enjoys running, reading, and cheering on the Clemson Tigers.


It’s never too late to take the first step or get a second opinion.

Schedule a call with a wealth advisor today.